Are you a content writer? Then you must know the rare joy of getting a new client and needing to become a professional in their field so that you can help them start optimizing and writing the content on and off their site. Magazines, ads, websites, and more all need to be written and clients rarely have the time to get to writing blog content themselves. We wouldn’t generally recommend they do, anyway. We specialize in writing content that is keyworded properly and will help increase conversions. It is an art form in itself, but that doesn’t make it any easier to speak as a surgeon or pediatric doctor would, though, does it?
Writing for Medical Practices
There are millions of people out there who own businesses and could benefit from writing. This requires you to become an extension of their team, and often themselves. They need you to become a pro so that you can help write for them in their own voice with the same level of knowledge and professionalism that they have.
Often, our clients have 20+ years of experience in their field. It’s up to you as the content writer to give yourself a crash course and become an overnight pro. In no area is this more difficult than it is in the medical field. Our clients have gone to years and years of school to reach the level of knowledge they need to start treating patients. As writers, it is our job to do the research, pick the topics, and make sure the writing is quality enough to be published on something that has their name attached to it. It’s a lot of work, no doubt, but there are tools that can help and things that we have picked up along the way that can help you become a better writer for your own clients.
Unique challenges for writing for medical clients
Among the many skills and talents, our staff here at The Caduceus group has, one of them is content writing. Aside from what we write here on our blog, we help our clients write new content and have it published through our many publishing platforms and partners. Many of these go on to receive several thousand hits online and generate links for our clients to help improve their web presence in their own right.
What is it that makes us such talented writers? passion. it is the passion for seeing our clients do well that helps us get through the sometimes challenging task of writing for our many clients.
We would lie to share with you a brief excerpt from an article written by our own Dwig